Skyrocketing sales for a skincare brand
How strategic Facebook advertising turned stalled sales into steady growth for a skincare brand.
Where we started.
The brand’s sales had stalled. Ad spend was not turning into new customers, and the team needed new ways to find buyers and grow revenue without letting costs run away.
1.60m to 2.55m with ad spend up only 9%.
The approach, step by step.
Retargeting
Website visitors and people who watched most of a video ad were brought back with focused offers.
Lookalike audiences
New audiences built from existing customers to find people with similar interests.
Repeat buyers
Past buyers were re-engaged with offers and reminders to encourage repeat orders.
Trust content
User-generated content and influencer collaborations built credibility.
Video-first ads
Short video with copy written around real customer pain points.
Weekly optimisation
Budgets moved to the best performing ads and audiences every week.
What changed.
Sales, October to November
Total orders
ROAS, up from 3.9
| Metric | October | November |
|---|---|---|
| Sales (PKR) | 1,595,701 | 2,548,963 |
| Ad spend (PKR) | 400,379 | 438,387 |
| Store conversion rate | 6.33% | 6.77% |
| Total orders | 946 | 1,370 |
| ROAS | 3.9 | 5.7 |
What worked, and why.
Efficiency beats volume
Sales grew by 60% while ad spend grew by only about 9%, so each rupee worked harder.
Retarget first
People who already know the brand are the cheapest customers to win back.
Creative drives results
Video that speaks to a real problem lifted both conversion and order count.
HairsFactor SEO success
From almost no organic traffic to more than 3,000 monthly visitors.
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